By

Marco Witzmann
Big manufacturing companies for complex hardware usually have a product portfolio of thousands of products and product families. They range from basic technologies, integrated into components or subsystems up until the final products. Imagine that you are the responsible for the company’s technical strategy at a major drone company. When creating a product strategy or...
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“Why?” might be the most intriguing question about any startup. Independently of the technical or economic viability of the idea or product, the answer to the motives of creating something new reveals so much more than a landing page will ever tell you. It sets the foundation as well as the vision, which leads the...
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